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Positioning and Messaging for Creative Agencies
Get more clients you love and fewer you don't with our 2-week Website Messaging Sprint
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Some of our happy clients
the Problem
Have you ever felt like...
All your customers want custom work that can't scale?
Friends and family know you're a creative, so they like to give you their random work.
You couldn't charge a fair rate?
But they also want the family and friends discount and you don't want to let them down.
You were building a business you don't love?
...and it's hard to build skillsets, tools and processes to scale randomness.
the Solution
2-week Strategic Website Messaging Sprint
In just two weeks we'll help you fix your website positioning problem so it can become your greatest asset to your business.
We'll get clear about who you want to spend money to attract, which page matters most to their purchase journey, measure current performance, research what matters most to them, what differentiates you, craft testable messaging components, implement an experimentation cadence and measure performance.
Work more with clients you love
When you're clear who you're not for, you get less of them.
Charge a fair rate
When it's clear you are for your customer, you're more valuable to them.
Build a business you love working for
When you do more of your favorite work for your favorite clients, work is good again.
Go-to-Market Planning and Management
Can we make a plan that brings products to the target customer through the right channels that increases ROI?
Customer Onboarding Experience
Can we increase word-of-mouth referrals and social proof by making an incredible onboarding user experience?
A/B Testing
Can we use the data you already have, design tests and experiment to improve your KPI's?
See things in action
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“Our website used to feel like a barrier to our mission."
It was hard to manage, poorly set up, and we didn’t know if it was supporting our goal of creating employment pathways for Denver youth experiencing homelessness.
Marketing Enablement Labs changed that. They helped us define what the website needed to do, optimize the pages and e-commerce platform, and set up tools to track performance. Now, the website works for us—streamlined, effective, and we can measure the impact it has on our mission.
Thanks to their expertise, we’re making a greater impact and have a clear plan for the future.
“We lacked visibility into the data"
We were on the verge of a major product launch with big stakes. Our kindness quotient, KQ, was set to go live, supported by hundreds of influencers and partners like iHeartRadio and Good Morning America. But we lacked visibility into the data—if something failed, we wouldn’t know until it was too late, putting our mission and stakeholders’ investments at risk.
Marketing Enablement Labs was exactly what we needed. They provided expert insights into analytics, user experience, and website security, ensuring a seamless and safe experience for our visitors and ultimately providing us with a capability we really needed. With their help, we could confidently launch, engage our stakeholders, and continue promoting kindness at scale.
Their support has been invaluable, and I can’t recommend them highly enough.
Goal Definition Coaching*
$2,500
one time payment
What you get
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4x 1h sessions with an experienced ICF certified leadership coach
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A qualitative definition of what you want
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Quantitative metrics of how you'll measure progress
Make Messy Data Useful
$5,000
one time payment
What you get
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Clarify your goals with an ICF certified coach
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Custom event tagging and UTM consulting
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Done-for-you charts and graphs of your goal performance.
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Onboarding & Training of your Dev and Creative team into improvement process.
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Improvement Management Software
Pricing
Pricing is for the first user journey. Additional user journey's are 25% off.
Charts & Graphs
$3,000
one time payment
What you get
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Done-for-you charts and graphs of your goal performance.
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Custom event tagging
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Consulting on UTM tracking
Process & Tools
$4,000
one time payment
What you get
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Creative and Dev team onboarding
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Hypothesis-based improvement training.
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Communication and tracking software
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2 months of support
The
Works
$5,000
one time payment
What you get
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Clarify your goals with an ICF certified coach
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Everything in Charts & Graphs
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Everything in Process & Tools
Goal Coaching*
$2,500
one time payment
What you get
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4x 1h sessions with an experienced ICF certified leadership coach
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A qualitative definition of what you want
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Quantitative metrics of how you'll measure progress
Let us give you our tools
It's our mission to help mission driven leaders to make better decisions, starting with turning messy data into insightful data. We can do that when you hire us, or when you use our free tools.
Sign up to receive our templates and tools for you to turn your messy data into insightful data!
2-Week Messaging Sprint
$3,000
Features:
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A clear ideal client definition
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Customer Journey Data
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Performance Dashboard - Before/After
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Testable messaging elements
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Clarified Differentiator
Deliverable
- Messaging wireframe PDF
Our story
Hi, I’m Chris, founder of Marketing Enablement Labs.
I built this messaging sprint for creative agency owners who feel stuck doing work they don’t love, for clients they never meant to attract, with a backlog of projects that drain their energy.
This two-week sprint brings focus. We dig into what your best clients actually experience, use real data (not guesses) to figure out what makes you stand out, and reshape your messaging so it starts attracting the kind of work you want more of.
What surprises most people is that sometimes saying no to the wrong work is what unlocks more of the right work—and better margins too.
I started MEL because I spent years building things didn’t matter. Now, I help people do the opposite: clear, focused, high-impact work that makes their business better.
You can connect with me on LinkedIn!
Do you provide design and development capabilities?
We do not, but we can connect you with recommended partners we've used before.
Do you provide consulting on related projects?
We do provide consulting at $150/hr. If we agree that it's a good fit for us to pursue together, we can work up an agreement.
Do you do messaging?
If we determine that your positioning or messaging is unclear, we can work on an agreement to improve it, of course measuring if it worked in the process.
Will you help us collect data on our customers?
If we determine that customer insights are necessary to continue improving, we can discuss and work on another agreement.
You have marketing in your name, but you talk about products.
We prefer to work on problems related to getting more customers or supporters, that acquisition effort we believe falls within marketing, but often that means that we measure product performance or sales performance.